HYDERABAD: Sanjay Garg isn’t just a designer — he’s a storyteller. The man behind Raw Mango, the iconic brand that has reimagined Indian textiles, speaks to CE at an event conducted by FICCI FLO with a passion that is both contagious and thought-provoking. When you hear him talk about his journey, it’s clear that his work goes far beyond sarees — it’s about culture, identity, and the stories woven into every thread.
“I have actually wanted to become a graphic designer and I see saree as two-dimensional. If you see, saree is two-dimensional. When you wear it, it becomes three-dimensional.
That’s how I see. Sarees are like a design but it’s almost like a graphic design and after you wear it, it becomes 3D. That was a very design answer,” he shares.
(laughs) Raw Mango was born from this unique vision, but its journey was anything but easy. Garg reflects on the challenges he faced when he started, “People thought sarees were for aunties or bhenjis.” He further adds, “There was this stigma, this idea that sarees weren’t modern or practical, that young girls wouldn’t wear them.
But for me, it was never about making it branded or exclusive. It was like just wear a saree! Wear it casually, let it become part of your everyday life.” What sets Garg apart is his approach to design.
For him, it’s not about aesthetics alone but about solving problems and making statements. “Design is like being a doctor — but without a degree, it’s about diagnosing .
