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Monday, September 16, 2024 Sabre Corporation, a key software and technology provider for the global travel industry, is gearing up with Air India to introduce the airline’s NDC (New Distribution Capability) content into Sabre’s worldwide travel marketplace. This strategic move will enable travel sellers to easily shop, book, and service Air India’s NDC offers alongside other content types, enhancing their overall booking experience. Currently, Air India’s EDIFACT content is accessible to both domestic and international travel sellers via Sabre.

The upcoming launch of NDC content will further streamline the process, offering a broader range of options and improved efficiency for travel agents and passengers alike. “We’re looking forward to the upcoming launch of NDC content through Sabre’s global marketplace, which will further strengthen our ability to connect with travellers and partners,” said Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India. “As Air India continues its transformative journey, it’s crucial they can meet the demands of a rapidly growing market,” said Brett Thorstad, Vice President, Agency Sales & Airline Distribution, Asia Pacific, Sabre Travel Solutions .



“Through Sabre’s multi-source content platform, we’re ensuring that Air India’s diverse offerings, including future NDC content, will be accessible seamlessly to travel agencies and corporations worldwide.” This strengthened partnership highlights the dedication of both Sabre and Air India to fostering innovation and providing greater value to travelers and partners. Together, they are focused on achieving a scalable NDC integration to enhance the travel experience.

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