Canadians aren’t too happy with the quality of discounted groceries at No Frills. In a recent on Reddit, user herec0mesthesun_ shared a photo of piles of products that were 30 to 50% off at the discount supermarket chain. “Maybe they would not have so much waste if they sold these at reasonable prices 🙄” reads the caption.
“Even the 50% off in produce isn’t worth it because they’re either moldy, slimy or just rotten and stinky. 🤢” they added. Earlier this year, Loblaw came under fire after it .
The grocery giant — which owns No Frills, the Real Canadian Superstore, Valu-Mart, and Zehrs — announced in January that it would reduce its 50% offer to 30% at stores nationwide. It was immediately met with as they struggled with the soaring cost of living. The backlash actually worked as, days later, the company decided to .
“We’ve listened to the feedback from our customers and colleagues and are reverting (where it existed before) to the 50% off discounts,” the grocery giant told Daily Hive in an email in January. Now, shoppers seem to think the discount isn’t enough, claiming that many of the products are not only nearing expiry but have gone completely bad. “My favourite part was picking up the cucumbers from this discount rack just to have them liquefy in my hand.
🥰” reads one reaction to the No Frills Reddit post. “Even at 50% off, the prices are too high,” commented another. “They’d rather sell garbage than lower prices,” anothe.
