Wednesday, October 9, 2024 In a groundbreaking move for the aviation industry, Riyadh Air has announced a strategic partnership with FLYR, a leader in travel technology innovation. Together, they will launch the world’s first fully digitally-native airline, powered by FLYR’s advanced Offer and Order technology. This collaboration is set to transform how passengers experience air travel, by integrating modern retailing principles at every touchpoint, from booking to landing.
Riyadh Air, the national carrier of Saudi Arabia, is at the forefront of air travel innovation. By embracing new technologies, such as the International Air Transport Association’s (IATA) open architecture standards, it aims to deliver a highly personalized, seamless, and responsive journey for every traveler. The full scope of the digital guest journey will be unveiled at the Future Investment Initiative (FII) in Riyadh at the end of October 2024.
At the heart of this transformation is FLYR’s groundbreaking Offer and Order technology, which modernizes the airline’s retailing and operations platform. By implementing this solution, Riyadh Air becomes the first full-service airline to run on a fully native Offer and Order system, empowering travelers with a digital-first approach to flight booking and trip management. Key Benefits of the Partnership: This shift will not only redefine the airline’s internal processes but also fundamentally reshape the passenger experience, aligning with the digita.
