Share to Facebook Share to Twitter Share to Linkedin Rally A'Shira Richard Mille is no stranger to adventure and competition, after all, this haute horlogerie brand hosts various events, both thrilling and glamorous in equal measure, from the Richard Mille Cup to the The I.C.E St.
Moritz, the Rallye des Princesses, and Chantilly Arts and Elegance. Rally A'Shira And now, we see the launch of the Rally A'Shira, the first all-female rally in the Middle East and North Africa sponsored by Richard Mille. The aim? Well, it's to showcase women’s participation in motorsport (a key pillar to the brand), set against the striking mountainous backdrop of Saudi Arabia.
Amanda Mille, Global Brand and Partnership Director, Richard Mille Amanda Mille, Richard Mille’s Global Brand and Partnership Director, shares, “Rally A'Shira represents a natural extension of Richard Mille’s dedication to supporting women in motorsport. It’s about creating a platform where women can challenge themselves and forge new paths.” Rally A'Shira The three day rally, which took place last month, was a celebration the guiding light of the A'Shira star—a symbol of discovery and empowerment, and was a nod to female strength and dynamism; as seconded by Amanda, who says the rally is all about “determination, passion and human encounter.
” Continuing with this theme, the event was inaugurated by Amanda Mille and Tilly Harrison, Managing Director of Richard Mille Middle East and Turkey. RM 07-04 Automati.
