Brands look to deepen emotional connections with consumers through designs symbolizing prosperity, adaptability A view of a Pop Mart store in Changzhou, Jiangsu province, in January. (HE XIAOXIAO/FOR CHINA DAILY) As Spring Festival, the most significant annual celebration in the country, approaches, global and local brands have stepped up efforts to deepen emotional connections with Chinese consumers, with innovations and designs symbolizing prosperity and adaptability to not only boost sales, but also strengthen their cultural resonance. Sportswear brand Nike has launched its "Agile Snake Welcomes the New Year" collection, inspired by the snake's symbolic attributes in Chinese traditional culture — wisdom, agility and resilience.
The series encourages wearers to embrace flexibility and adaptability when facing challenges, aiming to infuse the Lunar New Year with vitality and growth, according to Nike. Drawing inspiration from the snake's fluid movements, the collection features distinctive elements such as "agile snake patterns", copper coins symbolizing prosperity and spring-themed motifs, said the company. Designed to bring good fortune "with every step", the range includes men's, women's and children's categories across lifestyle, basketball, running and more, catering to both athletic and everyday needs.
Nike has also introduced fresh looks for its athlete ambassadors, highlighting the collection's versatility and vibrant energy. Tennis star Zheng Qinwen is promoting t.
