A chic outfit or a luxury handbag by a world-famous designer. Is that what you are looking for to make a high fashion statement for your Diwali dinner or card party this festive season without the hefty price tag on it? The answer is rent it out at a fraction of the actual price. Fashion or wardrobe rental is a revolutionary service that gives you the access to fashion for a period of time without spending a fortune.
Though not new in India, the rental trend is gaining momentum thanks to the ever-evolving dynamics of fashion buyers. Leading fashion retailers and luxury brands are offering excellent rental service and experience to their users. Shift in consumer mind-set Fashion rental is taking India’s fashion scene by storm and how.
“The consumer mindset has drastically changed, and much of that can be attributed to the post-pandemic era. Our generation of users are smart and appreciate savvy solutions to their needs. They have grown conscious of opting for sustainably made products.
The rise of social media and access to content creators have fast-tracked the pace of user expectations,” says Khyati Gupta, Founder, ReRack, a Mumbai-based fashion rental platform that lend high-end pret designer wear from homegrown labels. “Beyond money savings as a big motivation, consumers rent to discover new homegrown brands, experiment with their style and to adopt a sustainable approach to fashion. Vocal for Local, Wokeism Culture, Bang for Buck mindset, Experiences over Ownershi.
