At long last, tourism is back in Cuba. New data shows a 104% annual increase in international arrivals to the Caribbean island, a significant turnaround after an alarming sluggish post-pandemic travel recovery. But even more surprising is where all these new visitors to Cuba are headed.
It’s not the island’s beautiful beaches or historic Havana. Pioneers in the luxury travel space like Abercrombie & Kent lead the way with brand-new experiences aimed at the heart of Cuba. This new trend of digging a little deeper marks a transformation in tourism to the island that locals and experts know has been a long time coming.
.
