YIWU, China , Nov. 2, 2024 /PRNewswire/ -- Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world.
According to statistics from Yiwugo, "umbrella" is one of the most popular categories on Yiwu's market, ranking within the top 20 search keywords on the platform as of October 2024 . Real Star Umbrella, a market leader both of this industry and on Yiwugo, has gained renewed vitality with the addition of fresh talent. With a legacy of three generations and a commitment spanning half a century, Ms Zhang Jiayuan, the inheritor of Real Star Umbrella, is bringing fresh perspectives to the company by assisting her mother with daily business operations, infusing the shop with a unique new energy.
Starting from her grandparents, Real Star rose to prominence from the Umbrella City in Shangyu, Shaoxing, and has long engaged in international trade. Its products are now popular across Spain , Germany , Dubai , South America , and Asia . Ms.
Zhang Jiying, Jiayuan's mother and the previous owner, transformed Real Star into a leading enterprise in Yiwu's umbrella market and was among the first to embrace e-commerce in the region. As the daughter stepped into the business, new e-commerce models like livestreaming surged, the domestic market gained momentum, and brand-oriented strategies became essential. She started exploring a branding path by strengthening the company's unique style, enhancing fashionability of its products, and e.
