Share to Facebook Share to Twitter Share to Linkedin Raffles Hotels & Resorts is amplifying its singular reputation as one of the world’s most storied luxury hotel brands with the launch of its splashy new global brand campaign, The Butler Did It, unveiled last month. The bold new campaign, starring May Siu, Waris Ahluwalia, Robert Rabensteiner, and Tim Easton, heralds Raffles butlers' uncanny knack for anticipating guests' every need before they even ask. Set against the inimitable backdrop of Raffles Singapore–the brand’s flagship property, which opened in 1887–the campaign celebrates Raffles’ legendary butler service, and its role in creating unparalleled guest experiences.
Directed by Trey Laird and shot by photographer Dylan Don, the distinctly fashion-forward initiative stars designer and actor Waris Ahluwalia, fashion icon Robert Rabensteiner (who also styled the campaign), and model May Siu as esteemed Raffles guests, and legendary model Tim Easton as the butler. Spotlighting the uncanny ability of Raffles butlers to anticipate guests’ every need before they even think to ask, the showstopping campaign rolled out globally in September across print, digital video, digital display, and paid social. “While ‘the butler did it’ is often the answer to ‘whodunits’ throughout history, our campaign depicts the butler as the hero of any occasion, no matter now unconventional,” said Omer Acar, CEO of Raffles Hotels & Resorts, in a press release.
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