A group of activists in New York City spread the messages of the Boycott, Divestment and Sanctions (BDS) movement during this holiday season, to remind shoppers of Israel's ongoing war and destruction in . In a video posted on the social media platform Instagram by the New Jersey Palestine Action channel, entitled "Tis the season to end genocide", activists are seen hitting BDS target companies such as , and with stickers across neighbourhoods in Manhattan. BDS is a Palestinian-led movement for freedom, justice and equality.
The movement takes its inspiration from the boycott movement against Apartheid South Africa and seeks to pressure Israel into ending its occupation and violations by peaceful means. Activists caught the attention of shoppers with colourful stickers and coupon codes, offering discounts and free items. But upon scanning the QR codes, customers are confronted with images from Gaza where Israel's war continues to kill, starve and displace Palestinians, in a war that has been going on for over a year and a half and has been called a genocide by leading human rights organisations.
Activists hoped to remind people that these brands are complicit in Israel's continuing war on the Palestinian enclave, and called on them to boycott the brands. Activists end the video by calling for an "arms embargo, an end to the siege of Gaza and an end to the 76 years of displacement, occupation and apartheid in Palestine". "Americans, particularly in big cities like New York, ar.
