Wednesday, August 21, 2024 Profitroom , an award-winning booking platform, has made AI technology more accessible for independent and boutique hotels. In its latest enhancements, Profitroom leverages AI to drive direct bookings by addressing hesitant customers, offering AI-powered deals to low-intent visitors, providing on-screen and live OTA price comparisons, and offering insights into global trends to better target international travelers. These innovations, combined with Profitroom’s industry-leading booking platform and AI tools, are set to boost direct hotel bookings by over 20%.
Key updates include: With AI advancements, hoteliers can now monitor website behavior to accurately gauge booking intentions. By analyzing mouse movements, clicks, and time spent on pages, hoteliers can distinguish between guests with strong booking intent and those with less intent. This allows for automated deals to be offered specifically to guests who might not book otherwise, avoiding unnecessary discounts for those already planning to stay.
Real-time price comparisons with OTA websites directly on the hotel’s site help retain potential guests by reassuring them they’re getting the best deal available. AI analysis of booking patterns has shown that price isn’t always the deciding factor for international guests. Profitroom now offers tailored pop-up deals, providing preferential rates based on the length of stay, room upgrades, and perks like complimentary champagne, late check-out, and free room upgrades.
To better serve international travelers, AI-driven translation tools can now instantly translate entire hotel websites, including packages, offers, and facilities, into multiple languages, making it easier to attract guests from around the world. Creating engaging content can be challenging and time-consuming. Profitroom’s AI copywriting tool allows hoteliers to focus on other critical aspects of their business while the tool generates high-quality copy and marketing campaigns that align perfectly with the brand’s voice.
Patryk Luszcz, Profitroom Regional Director, said: “Technology upgrades and AI advancements can feel overwhelming for busy hoteliers. That’s why we’ve designed our tools with the hotelier in mind, making the latest booking systems simple and user-friendly. “We want hoteliers to wake up to the benefits of partnering with a tech provider, helping them target their audience more effectively and achieve better results.
“We’re proud to be the first booking platform to offer this level of functionality to our clients. By seamlessly integrating AI into the booking process, hoteliers can encourage more bookings, driving valuable new revenue streams.”.
