The founder of a company which charters private jets has revealed some of the shopping habits of the super rich - describing some of the eye-watering amounts of money they spend on clothes, wine, and other luxury goods. Ameerh Naran is the founder and CEO of Vimana Private Jets, according to the Times. His company works for 'ultra high net worth individuals', brokering opulent private planes for them.
Speaking to the outlet, he discussed how these wealthy individuals spend their money - and where. According to Ameerh, more and more high net worth people are choosing to splash the cash abroad, meaning fewer are spending it in the UK. And the sums of money he is discussing are significant, with Vimana's average client spending a staggering around $1,000,000 monthly on 'personal family travel'.
Extremely high net worth individuals can charter private jets to go shopping - and splash out on millions (stock image) The extravagance does not stop there, according to Ameerh, who said: 'We focus on the very, very top end of private jet travel. The amount they spend on shopping is far in excess of what they pay to travel there.' One major change Ameerh spoke about when it comes to the spending habits of the super rich is not what they splash the cash out on - but where.
According to the CEO, Paris and Geneva are among the top destinations for Vimana clients, who mainly come from Asia, the Middle East and the US. This marks a departure from another popular shopping destination - London. In 2021, then-chancellor Rishi Sunak scrapped tax-free shopping for foreign visitors, which meant that many of these big spenders decided to do their luxury shopping elsewhere.
This decision, The Office of Budget Responsibility estimated, would cost the exchequer £2 billion. However, according to the Centre for Economics and Business Research, the cost of the loss of high-spending shoppers was £11 billion annually. According to Ameerh, because 'it's very easy to travel to another.
.. Maria Chiorando.
