EXCLUSIVE Princess of Wales backed luxury infant formula brand announces MAJOR change - as baby firms are slammed for price gouging vulnerable parents By Rosie Taylor For Mail Online Published: 11:44 GMT, 1 November 2024 | Updated: 11:44 GMT, 1 November 2024 e-mail View comments The baby formula brand used by the Princess of Wales when Prince Louis was born is launching a low-price 'affordable' version, after criticism over cost. The firm behind Kendamil Organic formula, which sells at £15 per tub — twice the price of some other brands — was accused last year by experts of price gouging. All baby formula must contain the same nutritional composition by law, so cheaper options have all the nutrients babies need.
Such is the concern, Kendamil maker Kendal Nutricare was singled out by the market watchdog after its profit margins more than quadrupled in two years. Amid this criticism, today the company announced the launch of a new product, Bonya, which at £8.45 a tub, puts it among the cheapest around.
The move comes after reports of hard-up parents struggling to buy formula, with some skipping meals to afford it or watering it down, putting babies' health at risk. Charity Sebby's Corner, which supports struggling families in London and the South East, said it had seen a 42 per cent increase in requests for baby formula this year. Three out of four UK babies are bottle-fed by the time they are six weeks old, according to the charity Unicef .
The firm behind Kendamil Organi.
