Seeking in-person connection and experiences in pursuit of their passions, consumers are replacing revenge travel with intentional travel in 2025 NORWALK, Conn. , Oct. 23, 2024 /PRNewswire/ -- Today, Priceline announced the release of their 2025 trend report with proprietary travel data to support eight movement-making trends and destinations we can expect to shape the travel industry next year and beyond.
Priceline coupled its proprietary traveler data with a custom U.S.-based survey of adult travelers to inform next year's trends, revealing a landscape where travelers are balancing economic uncertainty with an unwavering passion for exploration.
The desire to travel remains steadfast, and while previous years have been about revenge travel, 2025 will usher in a new era of intentional travel. Savvy adventurers will seek more meaningful journeys that foster connections and align with their passions, all while continuing to leverage smart savings strategies to make their travel dreams a reality. "In 2025, we're seeing a new breed of cost-conscious travelers who refuse to compromise on the quality of their experience, and instead are finding creative ways to maximize their travel investments," said Lesley Klein , SVP, Strategy and Brand Marketing.
"Our data shows a trend toward domestic exploration and smaller-town destinations which goes beyond savings to include seeking authentic connections and feeling like a 'local' wherever they go." As travelers chart their course for 202.
