‘Pretty girls love Jesus’: From Hakuna to Generation God, Christian fashion brands for young people are on the rise Social media is full of small brands making sweatshirts and t-shirts that mix urban aesthetics with biblical messages. EL PAÍS analyzes a phenomenon that has been plugged for years by some global celebrities and has now caught on among Gen Z Generation God, Forty Six Ten, God Motive..
. typing the hashtag #christianfashion into TikTok , which has generated no fewer than 40 million videos on the topic, brings up dozens of young entrepreneurs who have recently created fashion brands bearing Christian slogans. Almost all of them have had videos go viral, and they all look alike: they are urban fashion brands, with sports designs similar to Supreme or Palm Angels, except that instead of logos they carry phrases like “God’s got this,” “Seek first his Kingdom,” “God is good,” “Pretty girls love Jesus,” or even NBA jersey with the name and number of the players swapped put for biblical verses.
Most of these brands donate part of their income to local Christian organizations or to the church to which their founders belong, and almost all of them ship internationally. Dropping Tomorrow 12pm Est 🩷 #fyp #christianitytiktok #christianclothingbrand #fashion #christianhoodie #jersey #christianfashion “ Streetwear has always been associated with the narrative of personal ambition, community building, and hard work. Thanks to brands like Cross Colour.
