Premium streaming in India is expected to contribute around 50% to new revenue growth for the country’s video economy, according to a report from Media Partners Asia (MPA) commissioned by Prime Video India . India’s streaming VOD sector is projected to create 280,000 jobs by 2028, with a potential for over 330,000, and is now comparable to other media sectors in terms of investment. However, the report noted that the sector needs to take key steps to continue its ascent.
This includes expanding modern production facilities beyond major urban centers, as well as fostering collaboration for infrastructure development. Related Stories News TelevisaUnivision CEO Wade Davis Says Advertisers "Feel Like They Have More Options" Due To Streaming Boom, Delaying Upfront Process News Prime Video Updates User Experience, Saying Its New Look Will Help Customers "Quickly Find Something To Watch" Other important areas for the sector’s growth include cultivating technical talent through training programs and academic partnerships, and intensifying efforts to combat piracy and protect intellectual property in the country. Fuelled by streaming, the video entertainment economy is projected to reach $13B in value by 2028, representing an 8% average annual growth rate from 2023.
Over 1,500 original titles were released across VOD platforms between 2016 and 2023. Investment in local entertainment, including scripted, unscripted and sports programming, reached $5.8B in India in 2023.
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