Prada was all about subverting conventions at its SS25 show at Milan Fashion Week, from shoulder straps and grommeted distressed leather to futuristic accessories Sister brand Miu Miu may be the talk of the town these days but Prada, co-designed by Miuccia Prada and Raf Simons, is still the laboratory of ideas setting the fashion agenda and driving the conversation season upon season. Swathes of aqua green satin, a material that has long been a staple of Prada’s creations, covered the seats in the show venue, matching the colour of the runway, but the shiny and glossy fabric barely made an appearance in the show. {"@context":"https://schema.
org","@type":"ImageObject","caption":"A ladylike-meets-sci-fi look that features hole-punched garments at Prada’s spring/summer 2025 show at Milan Fashion Week. Photo: Reuters","url":"https://img.i-scmp.
com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/09/20/735c8753-33b1-4129-a69d-31489f6400d7_0d0cc0ad.jpg"} A ladylike-meets-sci-fi look that features hole-punched garments at Prada’s spring/summer 2025 show at Milan Fashion Week. Photo: Reuters Advertisement Instead, pierced and grommeted distressed leather, shiny silver metallics, sturdy wool and sheer fabrics dominated a collection that had the slightly perverse undertones Prada is synonymous with and was accompanied by sinister techno music.
You can just picture Miuccia and Simons looking at the floral-printed dress that opened the show and turning its prim and proper innocence on its head by shaping its shoulder straps into protruding forms rising from the model’s shoulders. {"@context":"https://schema.org","@type":"ImageObject","caption":"The opening look at the Prada spring/summer 2025 show at Milan Fashion Week.
Photo: Reuters","url":"https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/09/20/b2041e0a-cef8-47dc-b857-efb8220400d0_1cfe3c06.
jpg"} The opening look at the Prada spring/summer 2025 show at Milan Fashion Week. Photo: Reuters That same subversion was evident in the punk vibes of the omnipresent hardware and in the space-age elements that had a touch of sci-fi, ranging from alien-like sunglasses to hole-punched garments. {"@context":"https://schema.
org","@type":"ImageObject","caption":"Alien-like sunglasses warp the model’s face at Prada’s spring/summer 2025 show at Milan Fashion Week. Photo: AP","url":"https://img.i-scmp.
com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/09/20/a2fbdfdb-9017-4d24-8e96-b77615ffe871_f95cc3c2.jpg"} Alien-like sunglasses warp the model’s face at Prada’s spring/summer 2025 show at Milan Fashion Week. Photo: AP Accessories varied from a version of the Belt bag in a buckle shape – some came with gold belts – and shoes that harked back to Prada’s remarkable footwear repertoire, including the colourful rope-soled creepers that were a huge hit more than a decade ago.
{"@context":"https://schema.org","@type":"ImageObject","caption":"The finale at the Prada spring/summer 2025 show during Milan Fashion Week. Photo: AP","url":"https://img.
i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/09/20/69093a88-16f2-4993-9f77-f588c2a271a9_b797ff6a.jpg"} The finale at the Prada spring/summer 2025 show during Milan Fashion Week.
Photo: AP Nautical touches and a few ladylike outfits instantly recognisable as Prada added a bit of familiarity to a show that was just as much about looking forward as it was about looking backward: the past and the present coming together in a remarkable collection that, as the show notes put it, embodied “a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology”..
