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Few things capture the essence of femininity quite like delicate florals, sweet fragrances, and the current fashion favourite—bows, lots and lots of bows. Prada’s fall/winter 2024 collection, led by Miuccia Prada and Raf Simons, beautifully embodies this allure while whispering romantic notions of the past into exquisitely crafted silhouettes. At the heart of this collection lies an instinctive attraction to history, where fragments of a bygone era are intricately embroidered into fresh, enchanting designs .

With their fall/winter 2024 range, the Italian luxury brand explores the romance inherent in history, painting nostalgia in a new light, and presenting a modern world shaped by memories. A captivating aspect of the collection is its subversive approach to materials, where traditionally masculine textiles are reinterpreted as expressions of femininity . Bows, frills, and ruffles—elements often viewed as outmoded—are given new significance, their meanings beautifully transformed.



One standout piece captures the essence of the lineup: the embroidered dress adorned with delicate tone-on-tone satin bows. With more than 50 meters of ribbon and 13 hours dedicated to the craft, this eye-catching dress begins its journey with the cutting of luxurious sablé fabric. It is thoughtfully paired with a silk lining, creating a sumptuous contrast of textures.

The chevron pattern, a hallmark of the design, is meticulously embroidered, while satin ribbons are cut and affixed by ha.

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