EXCLUSIVE PR experts say Meghan Markle needs 'lucrative' Instagram relaunch tapping into Hollywood followers - after 'history of bad judgments' and as Duchess faces Netflix 'high noon' By LETTICE BROMOVSKY Published: 01:54, 2 January 2025 | Updated: 01:54, 2 January 2025 e-mail View comments Meghan Markle's return to Instagram has sparked international intrigue and debate as the Duchess of Sussex embarks on a calculated effort to revive her public image and unlock fresh revenue streams. With the new handle @meghan, she has already attracted over 100,000 followers in a single day. However, this move is being viewed by many as an attempt to bounce back from a string of setbacks that have plagued her and Prince Harry 's brand in recent months.
The past two years have proved to be challenging for the Sussexes, marked by notable missteps that included the cancellation of Meghan's much-hyped Spotify podcast Archetypes, reportedly due to a lack of impactful content. Their joint Netflix documentary, Heart of Invictus, focused on Prince Harry's beloved Invictus Games but failed to generate the buzz expected from their multimillion-dollar deal. Perhaps most glaring was the failure of their Netflix project Polo, a docuseries chronicling Harry's polo escapades, where they inexplicably only appeared toward the end, leaving audiences disappointed.
And on top of that Meghan's American Riviera Orchard lifestyle brand, once envisioned as a cornerstone of her post-royal ventures, has been mire.
