Porsche will continue to invest in gas cars. The company admits EV adoption isn't rising as it had hoped. It will give people what they want: gas, hybrid, and electric.
In early 2022, Porsche said electric vehicles would account for more than 80% of total annual sales by the decade's end. That goal is still in place, although the House of Zuffenhausen added an asterisk next to 2030 by saying it'll depend on how customers react to EVs . In a Q&A session with the press during the conference call pretraining to Q3 2024 sales, the German brand admitted things aren't going as planned.
Chief Financial Officer Lutz Meschke said the situation in China is "challenging" for Porsche and all the European luxury brands. In the United States and Europe, Porsche sees a "slowdown in the BEV transition and the customer demand is not satisfying overall." He mentioned that "a lot of customers in the premium/luxury segment are looking in the direction of combustion engine cars.
There's a clear trend in this direction." This is the part of the Q&A that got really interesting. Meschke said Porsche will give people what they want by refreshing its gas-fueled and plug-in hybrid cars.
The executive team is giving the R&D department the flexibility to work on multiple powertrain solutions, including "new combustion-engined derivatives of electrified cars." Does this mean EVs will also get gas variants? It's too early to say seeing as how the new Macan is built on a dedicated architecture. It rides on .
