Pip Edwards drops major career hint as she gets back to work at P.E Nation's influencer getaway in Majorca - one week after shock announcement READ MORE: Pip Edwards flaunts her abs in Mykonos..
. after her P.E Nation co-founder Claire Greaves made telling 'never go into business with friends' remark By Mikaela Wilkes For Daily Mail Australia Published: 08:20, 20 August 2024 | Updated: 08:20, 20 August 2024 e-mail View comments Pip Edwards ' recent decision to step away from P.
E Nation has proven not to have hurt the athleisure brand, with their latest release selling out within an hour of its second drop launch on Tuesday. Fans took to the brand's social media accounts to complain that the limited edition black mesh skirt set — debuted by Pip herself on the Australian Fashion Week runway in March — had sold out in most sizes in less than an hour. 'Love it all but the black mesh is sold out already,' one fan wrote just minutes after the post went up.
It comes as Pip, 44, suddenly resumed promoting the brand she co-founded in 2016 after seemingly shunning it. The glamorous fashion designer, who has been on holiday in Europe, has been promoting various rival Australian fashion brands on her Instagram Stories continuously since making her announcement. But on Monday, the P.
E Nation co-founder did a one-eighty and styled herself in P.E Nation gear once again, as she got back to work as the face of the brand she says she's departed. Sporting a pair of the brand's black sports shorts, a khaki cap, and white tank top without a bra as she departed a gifted hotel stay at Portella Palma in Spain , Pip announced the next stop on her whirlwind trip is Majorca.
The athleisure brand's co-founder shocked the fashion world when she casually announced she was stepping down from her role as creative director last week. Pip Edwards poses in Palma, Spain in head-to-toe P.E Nation after giving up Creative Director role last week Pip revealed last Sunday that while she will remain a force at the brand, she will no longer hold the creative director position she took over following the departure of co-founder Claire Greaves in March.
'Following P.E. Nation's celebrated and successful re/brand at Sydney Fashion Week, I will be stepping back from the role of P.
E. Nation's Creative Director, to pursue new creative challenges,' Pip wrote in a lengthy Instagram caption. This news, announced on her Instagram, seemed like an odd move whilst still rolling out the new line that she had debuted to rave runway reviews in March.
Pip is yet to announce to whom she's 'handing over' her old role, while maintaining her directorship of the company and 'substantial shareholding'. Read More Telling clue Pip Edwards has completely cut ties with P.E Nation after stepping back from brand An insider told Daily Mail Australia on Tuesday that everyone they knew working in P.
E Nation's old publicity and marketing as recently as nine months ago had departed. Notably, Pip has been travelling with P.E Nation's global Head of Communications Sara Lloyd, who has been in the role for a little over a year since the brand cleaned house with its publicity team.
That alone indicates that this holiday might be a little more work and less play than what it appears to be online. Pip confirmed as much on Tuesday as she commenced hosting duties of the 'International Re/Creation Villa' and posed up a storm in more than 40 photos posted to her Instagram Stories. She shared bright snaps of Mediterranean sea, architecture, a lunch of edamame beans, and her Louis Vuitton bag packed into a golf cart at The Lodge, Majorca.
The luxury resort is nestled in a private natural reserve, surrounded by lavender fields minutes away from the dreamy Formentor coast. 'Let the Re/Creation event International Edition begin,' Pip teased in an Instagram Stories caption. The trim fashion designer posed poolside in her soon-to-be-released sky blue iteration of the sold-out mesh midi skirt and a form fitting bright blue T-shirt.
The mother-of-one turned her face away from the camera to accentuate the fabric's see-through gathering around her toned legs. She then lounged by the pool after staging a matching hat and glasses by her feet, took a dip, and perched on the edge of the pool to show off her assets in a cobalt blue one piece. It comes one month after the fashion designer hosted an Australian influencer retreat to the luxury Osborn House in Victoria's Southern Highlands.
On Tuesday, she shared more than 40 photos from the Spanish island Majorca to her Instagram stories wearing items from her Re/Creation line On that voyage, she was joined by the likes of Michael Lo Sordo, Mikey Nolan, Millie Gattegno and Tom McKeown, Kristina Mendonca, Luke Sales and Jess Engels. Curiously, Pip is still promoting two particular brands besides her own. SIR was founded by Sydney-based duo Nikki Campbell and Sophie Coote in 2014 and quickly accumulated a cult following for its status as a contemporary fashion house, showcasing the best of minimalistic Australian style.
Mega Jewelry was launched in 2022 by American celebrity stylist Dani Michelle, the woman best known for her work with Kendall Jenner and Hailey Bieber. The Sydney socialite is hosting a number of influencers at the Spanish villa for a P.E Nation retreat The collection is composed of bold gold and silver rings, necklaces, and bracelets that range from dainty to statement-making.
With her new line, Pip waved goodbye to the bold colours and prints that have traditionally defined P.E and ushered in 'a new era' of form fitting naked-dress style clothing in a muted palette. Both SIR and Mega share this 'clean girl aesthetic' that's become synonymous with Australian fashion and dominated the TikTok trend cycle in 2023.
Fans of the brand complained on Tuesday that black version of the skirt Pip's promoting here had sold out a little over an hour after it was launched Share or comment on this article: Pip Edwards drops major career hint as she gets back to work at P.E Nation's influencer getaway in Majorca - one week after shock announcement e-mail Add comment.
