Pip Edwards doesn't look like this anymore! P.E Nation founder embraces minimalism as she embarks on 'new chapter' READ MORE: Celeb BFFs Jackie O and Pip Edwards enjoy house party By MATT DEMARCO FOR DAILY MAIL AUSTRALIA Published: 06:28 EST, 14 November 2024 | Updated: 06:42 EST, 14 November 2024 e-mail View comments Pip Edwards has debuted a surprising new look. The P.
E. Nation co-founder, 44, announced she was stepping away from the fashion brand earlier this year. Chief executive Hamish Stuart said the brand was going for a 'cleaner' and more minimalist approach to its design to appeal to an ageing market.
And it looks like Pip has left behind her old athleisure style as well. On Thursday, the fashion queen looked completely different as the cover of this week's Stellar Magazine was shared to Instagram. In the cover shoot, she swapped her sports bra and yoga pants for a stylish white linen suit.
Sitting in a leather chair, she kept her jacket unbuttoned, showing off a glimpse of her toned midriff. Pip completed her look with a pair of black biker boots. 'When [P.
E Nation] launched, the success they had was very much on this tomboy, urban street sort of product. You're talking about a lot of colour splicing, animal prints, and multilayer graphics. It was busy.
The product was busy,' Stuart said On Thursday, the fashion queen looked completely different as the cover of this week's Stellar Magazine was shared to Instagram The cover line read: 'Pip Edwards 'on closing one doo.
