October is being illuminated in pink with a blooming lineup of activities in honor of Breast Cancer Awareness Month . Carrying the theme “Bloom in Pink,” Araneta City aims to be a symbol of hope and awareness and shed light on breast cancer patients and survivors through a month-long salute to those who are fighting battles against the illness. “At the City of Firsts, we believe in the power of community and awareness.
This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease,” vice president for marketing Marjorie Go said. A sweet-sounding celebration featuring performances by local artists and Kasuso Foundation talents will be staged on October 21 at Farmers Plaza . The Pink Power Concert will be followed by a free skin consultation with Vanity First .
Breast cancer survivors will take center stage and share their inspiring stories about turning their hardships into success. Organized by Kasuso Negosyo , the forum will showcase their products and stories of perseverance. Buskers will also deliver a performance to create a feel-good atmosphere for all the remarkable women and individuals who will participate in the event.
Araneta City shoppers will be given the chance to receive a special Pink Awareness Kit if they make a single-receipt purchase worth P2,000 on October 18. The first 100 customers will be granted an everything-pink umbrella, tote bag .
