Andy Warhol is best known for those Campbell’s soup cans but he was also something much cooler: an arbiter of taste in the watch world. People still love to discuss the fact that he never set the time on his Cartier Tank . A few of his Patek Philippe pieces have fetched over six figures at auction.
And decades before Piaget came roaring back into style in 2024 , Warhol was known for sporting a handsome, cushion-shaped watch from the Parisian jeweller known as the Black Tie. Now, as it wraps up its 150th anniversary celebrations, Piaget is officially relaunching the model as the Andy Warhol, in honour of the artist who helped make it famous. Really, Piaget is just simplifying matters for collectors with this rebrand: On the secondary market, the Black Tie is already widely referred to as the Andy Warhol.
Despite the new moniker, the watch itself hasn’t exactly been languishing in Piaget’s archives for decades on end—it was already in production for some time before this relaunch, with three variations of the model available in the brand’s catalogue (though these weren’t previously offered to customers online). In addition to the new name, the Andy Warhol line will receive a more robust personalisation program – something that’s near and dear to the heart of Piaget watchmaking. The newly named collection is kicking off with a single model, the Clou de Paris.
The bulbous, oversized Andy Warhol – one of Piaget’s most recognisable case shapes outside of the Pol.
