The Philippines achieved remarkable success at this year’s World Travel Market (WTM), held from November 5 to 7 at the ExCel Convention Center in London, United Kingdom, generating PHP 429,649,868.00 in sales leads. These figures, while still partial, already represent an increase of more than PHP 170 million from last year’s participation.
The Department of Tourism (DOT), through the Tourism Promotions Board (TPB) Philippines, led a delegation of three government agencies and 22 private sector exhibitors including tour operators, destination management companies, hotels, and resorts, effectively showcasing the Philippines as Asia’s tourism powerhouse. WTM 2024 provided a premier platform for the Philippines to present its diverse tourism offerings and connect with global industry leaders. Led by DOT Secretary Christina Garcia Frasco and TPB Chief Operating Officer Maria Margarita Montemayor Nograles, the Philippine delegation highlighted award-winning destinations and cultural experiences, reinforcing the ‘Love the Philippines’ campaign.
Engaging Global Media and Industry Leaders The Philippine Pavilion and its interactive booth activations attracted attention from major media outlets during the three-day event, effectively amplifying the Philippines’ visibility on the international stage. Engaging activities like the Paoay Church photo booth, traditional hair threading, and Filipino snack tastings allowed visitors to experience the warmth of Filipino culture and.
