Monday, November 11, 2024 Philippine Tourism Secretary Christina Frasco spotlights AI’s potential in tourism innovation and sustainability at the WTM 2024 London Summit. Philippines Highlights Tourism Innovation at WTM London 2024 Summit On November 6, Philippine Department of Tourism (DOT) Secretary Christina Garcia Frasco participated in the prestigious Ministers’ Summit at the World Travel Market (WTM) London, which was held from November 5 to 7, 2024. The summit, themed “AI for Good in Tourism: Exploring AI and Emerging Technologies,” was a high-profile event organized in partnership with UN Tourism, the World Travel and Tourism Council (WTTC), and WTM.
The gathering provided a platform for global leaders to explore how artificial intelligence (AI) and advanced technologies can shape the future of tourism in sustainable, innovative, and inclusive ways. (WTTC), and WTM. The high-profile summit on its second day focused on the transformative role of Artificial Intelligence (AI) and emerging technologies in the tourism landscape.
Key discussions centered on leveraging AI to enhance sustainability, improve visitor experiences, optimize operations, generate employment, and promote inclusive sector growth. In line with this vision, the DOT has infused technology into its National Accreditation System for accommodation providers. Secretary Frasco highlighted the positive reception from the private sector, with businesses integrating AI solutions such as virtual assistanc.
