Thursday, January 2, 2025 The Philippine Department of Tourism achieved $49M in sales leads in 2024, promoting stunning attractions and creating new global travel opportunities. The Philippine Department of Tourism (DOT) has announced an impressive achievement, securing approximately $49 million in sales leads through its active participation in major global tourism events throughout 2024. Showcasing the Philippines on a Global Stage Tourism Secretary Christina Frasco spearheaded efforts to highlight the country’s abundant natural wonders, cultural heritage, and man-made attractions, emphasizing the growing allure of the Philippines as a must-visit destination.
The DOT’s presence at prestigious international events such as the Arabian Travel Market, ITB Berlin, and World Travel Market London played a pivotal role in boosting the country’s visibility. Additionally, domestic initiatives like the North Luzon Travel Expo, Central Philippines Travel Expo, and Mindanao Tourism Expo further strengthened its position as a dynamic hub for travelers. Tailored Experiences for Global Travelers The DOT continues to diversify its tourism offerings, combining well-loved attractions with emerging destinations to cater to a wide range of traveler preferences.
Secretary Frasco noted that this inclusive strategy is designed to provide enriching travel experiences that enhance the Philippines’ global reputation. Cultural Connections through the Philippine Experience Program The Philippin.
