Pete Davidson is coming for your sock drawer. The comedian and actor, 31, has been appointed creative director of Doublesoul , a New York City-based sock brand. As it turns out, Davidson, who is known for his colorful, quirky style , has turned down fashion partnership opportunities in the past when he didn’t “really know how to do it.
” This role, though? “Everyone needs socks,” the “Kind of Staten Island” actor told W Magazine about his reasoning for pursuing this venture. He continued, “Socks are an afterthought: You get a 20-pack at Foot Locker, or you’re going to the gas station and buying Barbie socks, or socks with burgers on them.” And Davidson wasted no time jumping into the process.
“Within minutes of sitting down, he was sharing a list of ideas that reflected his deep insight about what shapes cultural relevance,” Doublesoul’s co-founder Allison Strumeyer said to the outlet about their first meeting with the comedian. As someone who has been in the spotlight since they were 19, Davidson has picked up a few fashion lessons along the way. “Stay away from what other people think is cool, and get what you think is cool, because that’s original,” he explained, noting that some people in the industry are “just wearing their money.
” But the former “SNL” star doesn’t count himself as someone who’s always gotten it right, admitting that he has been oversaturated. “When you’re first coming up, and getting all these offers, it’.
