The animal rights group disrupted a screening of 'Piece By Piece' at the London Film Festival last weekend (October 20) Animal rights group PETA have spoken out about their protest against Pharrell Willliams ’ LEGO biopic, calling on him to stop being “complicit in cruelty”. READ MORE: Pharrell Williams tells us about his biopic in LEGO, ‘Piece By Piece’: “This is an amazing experience of history for me” Last Sunday, the closing night gala screening at the London Film Festival of Piece By Piece , a LEGO animated biopic about the life of Williams, was disrupted by protesters from the campaigning group . The PETA representatives unfurled a banner at the screening that read: “Pharrell: Stop Supporting Killing Animals For Fashion”, in reference to the musician’s role as the men’s creative director of fashion house Louis Vuitton .
“Shame on you, Pharrell. Animals are skinned alive and tortured,” one protester shouted from the balcony of the concert hall. 🚨 BREAKING: PETA just confronted @Pharrell at his London #piecebypiece premiere! We are calling him out for using wild-animal skins and fur in his @LouisVuitton designs.
🐍💔 It’s time for him to stop supporting cruelty! pic.twitter.com/2pUgX6GGpF — PETA UK (@PETAUK) October 20, 2024 Now, PETA have expanded on the specifics of their protest against the ‘Happy’ singer.
The organisation’s senior campaigns manager Kate Werner has said in a press release: “While Pharrell’s life story is t.