This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: Unsplash/CC0 Public Domain Researchers conducted five studies online and in person, involving more than 2000 participants from Sweden and the United States. The studies examined participants' views on counterfeit luxury goods, using samples ranging from designer Rolex wristwatches and Gucci handbags to Burberry and Louis Vuitton scarves.
The results showed that perceived income inequality does increase consumers' interests in buying counterfeit goods through the egalitarian value of counterfeits, but it is not the only reason behind buying the items. Dr. Liu, Lecturer and Assistant Professor in Marketing at Bayes Business School (formerly Cass), said, "Previous research tells us that beliefs about how economic resources are allocated can affect people's.
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