People mercilessly mock ad for $100 vegan knitwear: 'This is called polyester' The sustainability-focused brand House of Sunny shared the advertisements The controversial collection retails for $104 for hot pants to $166 for a sweatshirt READ MORE: Pop star Tate McRae's racy new Skims ad called 'cheap' by fans By Margaret Abrams For Dailymail.Com Published: 12:23 EDT, 30 October 2024 | Updated: 12:23 EDT, 30 October 2024 e-mail View comments A new ' vegan knitwear' ad is going viral as people mock it mercilessly - and point out that much of the fabric is really just polyester or acrylic. The sustainability-focused brand House of Sunny shared the advertisements on October 13 and people on X (formerly Twitter ) have been shocked by the material and the high price point ever since.
The 'Knitwear but Vegan' collection retails for $104 for hot pants to $166 for a match of the day knit sweatshirt, which is 100 percent acrylic. The London-based fashion label beloved by celebrities like Kendall Jenner and Dua Lipa caused such a stir on social media that they had to turn off comments on the Instagram post announcing the launch. '"Knitwear but vegan" this is called "polyester,"' one person tweeted in response to the controversial collection, a sentiment that many followers agreed with.
A new 'vegan knitwear' ad is going viral as people mock it mercilessly - and point out that much of the fabric is really just polyester or acrylic The sustainability-focused brand House of Sunny shared t.