The leadership transition, which was first announced to employees and partners, takes effect on Jan. 1, 2025 and is the result of a two-year succession plan, which falls in line with GOLDEN ABC’s group-wide succession strategy On Jan. 1, 2025, Bernie Liu will officially step down as CEO of GOLDEN ABC (GABC) — popularly known as the Penshoppe group— after serving in the role for nearly 30 years, beginning in 1996.
In line with such move, Bernie will focus on his role as Executive Chairman of both GOLDEN ABC as well as its holding company, LH Paragon, Inc. (LHPI). Assuming the role of GOLDEN ABC’s CEO is Alice Liu, marking the culmination of a two-year long succession plan, as part of the company’s succession strategy.
Alice, who has served as GABC’s President and COO since March of 2023, was elected and appointed by the company’s board of directors to serve as the new CEO. With such appointment, she relinquishes her COO title but will continue to serve as the organization’s President. The transition is the result of meticulous planning, with Bernie and Alice working closely with the company’s leadership over the past two years to ensure a smooth handover.
Bernie Liu: A Legacy of Visionary Leadership Bernie Liu’s visionary leadership, combined with the guidance of GABC’s founders — his parents, Dame Norma Liu and Knight Leo Lim Liu — has transformed the company into a thriving multi-brand fashion enterprise. Today, its portfolio includes Penshoppe, OXG.
