Monday, August 5, 2024 Pemako, a distinguished Bhutanese luxury hotel brand, has embarked on a strategic partnership with BRANDit, a top-tier tourism marketing firm. This joint venture is designed to enhance Pemako’s visibility in the Indian market by promoting its extraordinary and transformative offerings to sophisticated Indian tourists through customized sales and public relations efforts. Incorporating traditional Bhutanese elements, Pemako operates two exclusive resorts in Bhutan: the premier Punakha resort and another in Thimphu.
These resorts provide deep, meaningful experiences that merge individualism, spatial beauty, and temporal solitude in sanctuaries designed for rejuvenation, inspiration, and wonder. Working with BRANDit, Pemako aims to nurture its existing ties with travel professionals and media outlets to elevate the visibility of its rich Bhutanese experiences in India. The Pemako Punakha resort redefines luxury in Bhutan’s hospitality landscape.
Situated amidst expansive, tranquil forests and rivers, this exquisite retreat boasts luxurious tented pool villas with large decks and stunning views, offering a matchless sense of privacy and peace. It combines natural splendor, opulent facilities, and engaging cultural experiences, positioning it as a prime destination for travelers in search of novelty and seclusion. The Thimphu property, mirroring the design of traditional Bhutanese dzong architecture, also offers a distinctive setting that has attracted numerous dignitaries and is recognized among the local travel community as a gateway for exploring the urban landscape.
Pemako’s properties deliver an engaging and exceptional experience that appeals to affluent, well-traveled Indians looking to forge a deeper bond with nature, culture, and self. This alliance not only expands Pemako’s footprint in the Indian market but also utilizes BRANDit’s regional expertise to deploy precise sales and PR tactics to fully realize Pemako’s potential in India. Vishal Pradhan, Operations & Marketing Manager of Pemako , expressed his enthusiasm for the partnership, “We are thrilled to collaborate with BRANDit, a renowned tourism marketing expert in India, who possesses an in-depth understanding of the country’s travel industry dynamics, surpassing most others.
Their exceptional relationships with trade and media partners will be instrumental in driving growth across various traveller segments. As outbound travel continues to surge, our partnership with BRANDit will significantly enhance our presence in the Indian market.” Ms.
Lubaina Sheerazi, CEO & Co-founder of BRANDit, commented: “We are delighted to partner with Pemako, a brand that beautifully embodies the essence of Bhutanese culture, and offers transformative experiences that showcase the country’s rich heritage. Leveraging our extensive expertise and profound understanding of the Indian outbound market, we are confident in driving impactful strategies that will captivate the sophisticated Indian traveller, aligning perfectly with Pemako’s unique value proposition.” This collaboration also represents a crucial development in BRANDit’s capacity to manage hospitality portfolios.
“This partnership inaugurates a promising phase for us as we cultivate a fresh relationship with Pemako, a brand that truly captures the spirit of Himalayan retreats. With our targeted marketing expertise, we are poised to make a significant impact on the Indian market,” stated Ms. Sheerazi.
Through this alliance, Pemako and BRANDit are committed to introducing the distinctive Bhutanese retreat experience to the Indian traveler, promoting a transformative journey of self-discovery..
