featured-image

Felt lets you explore over 24 flavors—with ingredients that are sustainably sourced, too! When I received an invitation from Abigail Sy, co-founder and managing director of Bravefoods Global Concepts Holdings, for a private tasting party of their latest venture, I knew I couldn’t miss out. In the short period of time that I’ve known her and her husband Kim Sy—who is the company’s co-founder and president—I’ve come to admire them as a power couple who pour their passion and dedication into every business that they pursue. They’ve put so much thought into their food products, as seen in their other food brands BLK 513 that’s known for its activated charcoal Greek yogurt and FRNK that serves authentic Japanese-crafted milk beverages and baked goods.

“Get ready for a food-feeling connection experience with brand new buns and pastries that will blow your mind,” the text invite said. This only piqued my interest even further. As soon as I arrived on the second floor of SM Megamall’s Atrium, I spotted the red-painted store right away.



It’s warmly lit with yellow lights, creating an inviting atmosphere to enjoy a meal. Abi, being the gracious host, welcomed me and gave me a tour of their latest food venture which the couple named Felt. I couldn’t help but ask her right away, “Why the name Felt?” Abi revealed that she had been mulling over this idea during the pandemic.

Like many, they realized that consumers were seeking brands that align with their pe.

Back to Entertainment Page