A Pāpāmoa skincare business that started in a garage has launched its products in America - a “monumental” stepping stone towards becoming the number-one premium pregnancy skincare brand in the world, its founder says. Pure Mama - co-owned by sisters Lara Henderson and Yasmin Shepherd - will debut this year at four major American retailers, including the “infamous” Erewhon, described by Henderson as the “celebrity supermarket of LA”. Celebrities including Hailey and Justin Bieber, Jake Gyllenhaal, Demi Lovato, Hilary Duff, Miley Cyrus and Cara Delevingne have been spotted at the upscale supermarket chain.
Pure Mama’s launch in America comes after it partnered with Mecca - the largest beauty retailer in Australasia - in July 2023. In January, American socialite Kourtney Kardashian shared two of its products on her website, leading to website traffic going “through the roof” and “amazing” sales numbers..
