The Competition Commission of Pakistan (CCP) charged Rs 75 million fine each from Unilever Pakistan, manufacturer and distributor of Walls and Friesland Campina Engro, of Omore. The CCP has put a fine on them for fooling consumers by marketing their frozen desserts as “ice-cream.” Manufacturer of Hico ice-creams, Pakistan Fruit Juice Company (Pvt) Limited, lodged a complaint regarding deceptive practices followed by the two frozen desserts companies after which the CCP acted.
The complaint reads that these companies falsely claimed their “frozen desserts” as ice cream in TV ads and social media campaigns. The @CCP_Pakistan imposes PKR 75M penalties on two frozen dessert manufacturers for #misleading consumers by advertising frozen desserts as 'ice cream'. https://t.
co/jga3lf2QL2 #competitionlaw #deceptivemarketing #ConsumerRights #pakistan pic.twitter.com/YgsEo0ZlhT — Competition Commission of Pakistan (@CCP_Pakistan) December 20, 2024 Taking cognizance of the complaint the CCP found out that the companies marketed “frozen desserts” as “ice cream,” when only dairy-based products can use the term.
It also issued a show-cause notices to Unilever Pakistan and Friesland Campina Engro. These two companies distribute their frozen desserts under brands “Walls” belonging to former and “Omore” of the latter. The CCP in its order stated, “It is held that a false and misleading impression of ‘frozen dessert’ as ‘ice cream’ was created and continued by.
