Pak envoy in France outlines importance of cultural diplomacy ISLAMABAD: Pakistan Ambassador in France Asim Iftikhar Ahmad on Sunday said that the diplomatic world was particularly conscious of fashion’s growing role in cultural diplomacy. The ambassador expressed his views during a multi-designer and multi-cultural fashion show which was held at Embassy of Pakistan, Paris in collaboration with Fashion London to celebrate the diverse cultures and unique fashion scenes of Pakistan, Uzbekistan, the United Arab Emirates and the United Kingdom. A large number of guests from different walks of life including French officials and friends, diplomats, fashion and business circle, students and media attended the fashion show.
Ambassador Asim Iftikhar Ahmad welcomed the guests “Spring Summer 2025 Paris”, featuring six dynamic designers, all of whom had previously presented their collections internationally, a press release said. “Much as food, art and sports say a lot about a nation’s culture, fashion has its own unique place. Cultural diplomacy was one of the priorities of the Embassy, and events like this transform dreams into reality.
The objective was to showcase rich cultural heritage of our country by drawing linkages and partnering with others friends,” he added. He said as the world evolved, so did fashion and Pakistan was home to countless extravagant fashion weeks that were conducted annually.While appreciating the work of all designers, he said that behind every q.
