IBADAN – The Director – General of Oyo State Signage and Advertising Agency (OYSAA), Mr Oludolapo Eso-Ajanaku has confirmed that the agency has put in place mechanism to keep the state’s outdoor spaces clean. Oludolapo Eso -Ajanaku made this known while briefing journalists on the successful outcome of the 39th edition of the Annual General Meeting (AGM) of the Out of Home Advertising Association of Nigeria (OAAN), with the theme: ‘Redefining OOH Media in Nigeria: The Practice, the Business and Value Creation,’ held at De-Signature Hotels and Towers, Jericho, Ibadan. Ajanaku while answering questions from newsmen in his office on Wednesday said the agency is undertaking rigorous sanitation exercises to maintain a clean and organised outdoor ecosystem in Oyo State.
The OYSAA DG added that the agency would soon oversee the proper enumeration and reorganisation of billboards, removal of dilapidated and substandard structures and address the cluster issue that has plagued the state. He commended the State Governor, Engr Seyi Makinde for providing enabling environment for businesses to thrive in the state. The State Governor, Engr Seyi Makinde who was ably represented at the event by his Deputy Governor, Barrister Bayo Lawal said his administration has created an enabling environment that supports business growth, innovation, and the ease of doing businesses and that it would not relent until it achieves the vision of fully expanding the economy of the state.
He said: “It is with great pleasure that I extend a warm and heartfelt welcome to you all as you gather here in Oyo State, the Pacesetter State, for the 39th edition of your Annual General Meeting. “Your presence in our state reflects our shared vision for progress, innovation, and the pursuit of excellence in the outdoor advertising industry. “Oyo State has long been recognised as a leader in cultural heritage and economic development.
From the historic city of Ibadan, which stands as a beacon of intellectual and political significance, to the thriving agricultural and industrial sectors that drive our economy, Oyo State has always been at the forefront of Nigeria’s growth and advancement. “We are a state rich in history, innovation and resilience, and we are proud to be the Pacesetter State—a title that embodies our commitment to setting standards and leading by example. “As you engage in discussions and deliberations during this AGM, I would like to highlight the importance of collaboration between your esteemed association and the government.
“The outdoor advertising industry plays a critical role in shaping the visual landscape of our cities, and it is essential that we work together to ensure that this landscape is not only vibrant and dynamic but also orderly and well-regulated. “We are committed to maintaining a sanitised and organised advertising space in Oyo State. To achieve this, we must hold practitioners accountable to the highest standards of professionalism and compliance.
“The structures you erect should not only communicate messages effectively but also enhance the aesthetic beauty of their surroundings. It is our collective responsibility to ensure that these structures contribute positively to the visual environment, adding to the charm and appeal of our cities and towns. “Furthermore, during election season, the role of outdoor advertising becomes even more significant.
We must collaborate to ensure that the advertising space remains orderly, that rules are strictly adhered to, and that our state remains a model of civility and decorum during this critical period. “Oyo State is open for business, and we are committed to creating an environment that supports growth, innovation, and the ease of doing business. “We value your contributions to our state’s development, and we are here to support you in every way possible.
I encourage you to take advantage of the opportunities that our state offers and to be a part of the exciting journey we are on to build a brighter and more prosperous future for all.” He said..
