Wednesday, August 21, 2024 OYO launches a sports hospitality service, offering specialized accommodations for athletes and teams near sports venues. OYO, a leading technology company in the hospitality sector, has entered into a strategic collaboration with India Khelo Football (IKF), an organization dedicated to fostering football from the grassroots in India. Under this new agreement, OYO will provide lodging solutions for the players, coaches, and officials participating in IKF’s football programs across the country.
This will ensure that all involved have a reliable and comfortable place to stay during various football-related activities such as training sessions, competitions, and other events. The collaboration kicks off with the commencement of the fourth season of India Khelo Football, which is set to take place in over 100 cities and villages throughout India. OYO will extend its hospitality services across its extensive network of hotels to support this initiative.
IKF’s efforts include running talent identification programs, offering training with seasoned coaches, and organizing tournaments that are crucial for nurturing young talent and helping them advance in their football careers. The alliance with OYO aims to provide these young athletes with quality accommodations, ensuring they are well-rested and can perform optimally during these pivotal times in their development. This partnership is part of OYO’s broader strategy to enhance its position in the sports hospitality market by promoting sports at the grassroots level.
The company has previously supported the accommodation needs of over 40,000 sports participants and officials through various prestigious sports events such as the Khelo India Youth Games, Khelo India University Games, the 36th National Games, and several other regional sports festivals. Speaking on the occasion, Pankaj Kumar, Head, Government and Sports Hospitality Business, OYO said “At OYO, we believe in the power of sports to bring about positive change and are excited to contribute to the growth of football in India by offering our accommodation solutions to these young, aspiring athletes. We are excited to take advantage of this partnership with India Khelo Football and strengthen our position as a key player in the sports tourism ecosystem.
Phani Bhushan Director, India Khelo Football added “We decided to partner with OYO since it has demonstrated its capabilities as a reliable accommodation partners for large scale sporting events. This partnership is a significant step forward in our journey to support grassroots football. By ensuring that our players and teams have reliable accommodation, we can focus more on their development and less on the logistical challenges.
Together with OYO, we aim to create a nurturing environment for the next generation of Indian footballers.” OYO is expanding into the sports hospitality sector, targeting the increasing need for specialized lodging that serves athletes, teams, and sporting events. This new division focuses on providing customized hospitality services that feature amenities favorable to teams, locations near sports venues, and other services tailored specifically for sports professionals and aficionados.
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