A service center of the Overseas Koreans Agency in Seoul / Yonhap By Jhoo Dong-chan The Overseas Koreans Agency (OKA), a government authority overseeing the welfare and interests of Koreans living abroad, will host an export conference to connect local cosmetics companies with potential overseas buyers. The conference, co-hosted with Incheon Metropolitan City, will take place at Songdo Convensia in the port city, Thursday, as part of the 2024 World Korean Business Forum. OKA Commissioner Lee Sang-deok and Incheon Mayor Yoo Jeong-bok will deliver congratulatory speeches, with L&K Cosmetics Chairman Kwon Yong-soo opening the conference with a keynote address on the expansion of K-beauty and strategies for the growth of Korean business networks.
Following the keynote address, National Federation of Beauty Supplies Chairman Cho Won-hyeong is expected to discuss the current state and future prospects of Korean cosmetics in the U.S. market.
Aju Cosmetic CEO Hwang In-seok will then address export strategies for small and medium-sized cosmetics companies. In the conference’s discussion session, Kyungin Women’s College professor Ko Sung-hyun will emphasize the critical role of human resources and industry-academy cooperation. Small and Medium Business Distribution Center official Um Dong-ki will present the government’s initiatives to help local cosmetics companies expand overseas, while Exprive CEO Baek Seung-min will discuss the impact of foreign social media influencers on the cosmetics industry.
Around 20 buyers from 14 countries are expected to attend the conference’s afternoon session, where they will meet with local cosmetics manufacturers to explore potential partnerships. “We believe there are chances especially for small and medium-sized companies in the cosmetics industry. We hope to see some tangible results through the conference,” an OKA official said.
.
