World Racing Group Drives its Dirt Racing Circuit onto ViewLift's Streaming Platform SAN DIEGO and CONCORD, N.C. , July 22, 2024 /PRNewswire/ -- Sports business hits headlines regularly with rights deals and athlete payouts equal to the budgets of decent-sized countries – or with news of the latest disruption from edgy technology or failed old business models.
Often, those stories center on battles between billionaires. Underdogs captivate us because they are unexpected, surfacing basic emotions and recognized history. So it is news when truly outlaw racing circuits reach a broader fan base through the latest technology, not on the track, but on your phone or in your living room.
That's the premise of World Racing Group's shift to the ViewLift streaming platform to deliver its thousands of dirt track racing events directly to fans, on all OTT devices, under the DIRTVision banner..
