The organisers of the fashion show in Jammu and Kashmir, in which men and women posed in skimpy attire, have apologised after pictures from the event sparked a massive row and drew strong political reactions from key players in the Union Territory. Shivan and Narresh, a luxury brand that specialises in holiday wear, said in a statement that it deeply regretted the hurt caused by the event in Gulmarg. "We deeply regret any hurt caused by our recent presentation in Gulmarg during the holy month of Ramadan.
Our sole intention was to celebrate creativity and the ski & apres-ski lifestyle, without any desire to offend anyone or any religious sentiments," it said. We deeply regret any hurt caused by our recent presentation in Gulmarg during the holy month of Ramadan. Our sole intention was to celebrate creativity and the ski & après-ski lifestyle, without any desire to offend anyone or any religious sentiments.
(1/2) — SHIVAN & NARRESH (@shivan_narresh) March 9, 2025 "Respect for all cultures and traditions is at our heart, and we acknowledge the concerns raised. We sincerely apologise for any unintended discomfort and appreciate the feedback from our community. We remain committed to being more mindful and respectful," the organisers said.
The fashion show, which was held at a ski resort in Gulmarg, sparked an uproar after pictures of models wearing skimpy clothes went viral. The Omar Abdullah government was criticised and the Chief Minister responded that it would take action.
