DESPITE the successes of affordable Android smartphones in emerging markets across the globe, a noticeable gap persists in the premium flagship segment – which has yet to be filled. Current offerings in this segment have often fallen short of consumers’ evolving expectations and needs, particularly as new developments in artificial intelligence (AI) and 5G continue to drive innovation, interest and pricing. Global outlook Today’s consumers aren’t just seeking premium flagship devices with top-tier specifications – they also demand seamless, durable and intelligent experiences that cater to their professional and personal lives.
According to IDC’s worldwide tracker team, consumers are now willing to spend more on devices that can potentially last longer, leading to significant growth potential for the premium segment of smartphones priced over US$600 (estimated RM2,693). These demands highlight the luxury and premium segment’s increasingly intense competition as more smartphone vendors seek to revitalise and boost growth through innovative AI features. Moreover, building on an improved economic outlook and consequent sales in emerging markets such as Asia-Pacific and Latin America, in the affordable smartphone segment, Counterpoint Research expects a wave of Chinese OEM expansion, with competition in the premium and luxury market imminent as brands refresh their lineups.
With essential features such as advanced displays, efficient AI computing, superior cameras, .
