The sportswear chain will soon be launching its new store at Unit 9A , which was formerly made up of Laura Ashley, Argos, USC, and MenKind. Construction crews have been hard at work at the popular complex over the last few months, merging the four stores into a giant 40,000 square foot site and adding a new glass front. Now, new pictures have shown that Sports Direct has erected signs across the front of the store in the latest step forward towards the opening.
How the store looks now (Image: CONTRIBUTOR) This marks the first official confirmation that Sports Direct will be taking up the space. As previously reported , the chain appeared on park plans for the unit, drawn up by owner British Land, earlier this year, saying it was “coming soon”. Last year, parent company Frasers Group announced that it would be expanding Sports Direct into a new larger unit, with designer chain Flannels taking over its current space.
It will feature a USC, Game, and Evans Cycles (Image: CONTRIBUTOR) GAME and Evans Cycles were previously confirmed to be a part of the new store - but the new signs also state that USC - also under the Frasers umbrella - will be “opening soon”. Teesside Park shoppers will remember that USC closed the doors to its store at the complex in December last year, when closing down signs appeared. At the time, it was unknown whether it would be a part of the new Sports Direct megastore.
An opening date was initially pinpointed for late 2024 - with The Northern Echo.
