Monday, September 9, 2024 ONYX Hospitality Group, a distinguished management entity known for its array of upscale accommodations throughout Southeast Asia, recently celebrated its enhanced status as a top contender in the regional market. The company’s strategic growth initiative, “A Tailored Approach to Hospitality,” is propelling its expansion with a focus on the Shama brand, which is becoming a key player in the thriving serviced apartment sector both in Thailand and beyond. With over 50 years of leadership in managing premier hotels, resorts, serviced apartments, and residences, ONYX is steadfast in its pursuit to be recognized as “The Best Medium-sized Hospitality Management Company in Southeast Asia.
” The group’s enduring success and leadership in the hospitality domain are attributed to its extensive experience and well-respected stature across the Asia Pacific. Recognized for producing exemplary work across multiple countries, ONYX thrives through a rich portfolio of brands such as Amari, OZO, Shama, and Oriental Residence, each serving distinct segments of the travel market. These brands deliver superior experiences and uphold international service standards, skillfully marrying traditional Asian hospitality with meticulous global business practices.
Yuthachai Charanachitta , Chief Executive Officer of ONYX Hospitality Group , shared the company’s success, stating, “With our commitment to ‘A Tailored Approach to Hospitality ,’ ONYX Hospitality Group has consistently focused on delivering exceptional experiences to our guests while fostering strong partnerships with our business allies. Leveraging over 50 years of expertise and a deep understanding of the Southeast Asian tourism industry, we have developed strategies that drive business growth. This approach has earned us not only the trust of our customers but also the confidence of our business partners, enabling us to collaborate and achieve success together.
” He continued, “Currently, ONYX Hospitality Group manages 46 properties, including luxury hotels, resorts, serviced apartments, and residences, under four main brands across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Laos. The group has an ambitious plan to expand its portfolio, aiming to manage over 50 hotels and residences by 2025 and targeting 70 by 2028. This strategic expansion is designed to ensure stable growth throughout the entire region.
” ONYX’s broad brand portfolio positions it as a premier provider of varied lodging options for global travelers, whether for business or leisure, accommodating both brief visits and extended stays. Each brand is uniquely tailored to provide a personalized and memorable lodging experience aligned with individual guest preferences. Amari offers a unique lodging experience with its sophisticated design and culturally infused décor, capturing the essence of Eastern hospitality’s warmth and spirit.
Positioned in both tranquil coastal settings and vibrant urban centers, Amari ensures a memorable stay with extensive amenities for both leisure and business travelers. OZO stands out as an energetic hotel brand, fostering a joyous atmosphere akin to a vibrant ‘playground.’ Its design, characterized by simplicity and vivacity, alongside enthusiastic staff, creates a delightful and engaging environment for guests seeking fun and relaxation.
Shama remains the choice for those favoring serviced apartments, catering to both short and long-term stays with its spacious accommodations that suit a range of guest requirements from solo travelers to large families. Shama combines the comfort of residential living with the luxury of 24/7 hotel services, enhanced by the Shama Social Club, which promotes community engagement among residents. Oriental Residence epitomizes luxury living in Bangkok’s city heart, offering elegant serviced residences in a peaceful, garden-set environment yet near major urban conveniences.
This brand, along with ONYX’s other ventures in spas, dining, and beverage services like maai spa, Breeze spa, and Prego, continues to show promising growth prospects. “Shama emerged as a standout brand within ONYX Hospitality Group, featuring over 2,500 units across 20 properties, with a focus in Thailand, where it has experienced a remarkable 200% growth over the past five years. In Hong Kong, Shama has become the leading international serviced apartment provider, with 7 properties in the city.
The rising popularity of long-term accommodation is a trend worth keeping an eye on,” said Yuthachai . “ONYX Hospitality Group plans to expand the Shama serviced apartment brand into several major cities both in Thailand and internationally. In the first three quarters of 2024, Shama Hub Qiantang Hangzhou, China; Shama Hub Metro South, Hong Kong; and Shama Suasana Johor Bahru, Malaysia, opened their doors.
Additionally, Shama Medini, Malaysia is set to open later in the year. Shama Rayong is also planned for a 2027 opening.” Shama’s portfolio has expanded impressively, now boasting locations in Thailand, Hong Kong, China, and Malaysia.
ONYX is actively pushing the global and local expansion of its Shama brand alongside its other brands such as Amari, OZO, and Oriental Residence, with new openings like Amari Colombo and Amari Vientiane on the horizon, and Oriental Residence Bangkok joining the prestigious Small Luxury Hotels of the World collection..
