Consumers who buy directly from manufacturers are saving up to £3,000 a year, according to a new study by economic consultancy Cebr . Commissioned by e-commerce platform Temu , the findings found consumers could save £2,961 annually or £247 on average per month by buying directly from merchants. Shoppers can save an average of £79 per month on clothes and £39 per month on other recreational items, gardens and pets when using marketplaces.
CEO at economic consultancy Cebr, Nina Skero said: “As online shopping continues to expand rapidly and becomes an increasingly prevalent choice for consumers, selecting effective selling channels is more important than ever. By analysing consumer spending patterns and comparing prices across various platforms, we find that UK households could save nearly £3,000 per year by shopping on platforms which utilised direct distribution channels.” A Temu spokesperson said: “Access to affordable, quality goods should not be a privilege for the few.
By partnering with manufacturers and cutting unnecessary costs, businesses can make quality merchandise more accessible. The findings show the direct-to-consumer model can benefit consumers to buy the products they need and want, without being held back by financial constraints.“ The Cebr analysis found that merchants and manufacturers gained a greater understanding of consumer preferences and product demand through a direct-from-factory model.
This, in turn, helps meet consumer needs more ac.
