ANN/THE KOREA HERALD – For Ddoddunam, the creator behind his self-titled YouTube channel, a marketing career he stumbled into by chance turned out, in retrospect, to be the perfect preparation for a more fulfilling journey as a creator. “I never thought I would end up as a marketer in the credit card business, fresh out of college. I was thinking more retail,” said the video creator, who shares travel tips with about 512,000 subscribers on his channel.
The 37-year-old quit his job at Shinhan Card in April after nine years. “What I’m looking for now is a community of my own on travel that spans multiple social media platforms,” Ddoddunam said in an interview with The Korea Herald earlier this month, referring to developing more engaging campaigns to attract followers to not only his YouTube but Instagram, TikTok and blog. Ddoddunam, who keeps his real name private, shared that his marketing experience at Shinhan was more beneficial than he anticipated.
His understanding of consumer spending habits across various industries has become a valuable asset in strategising and expanding his channel, he said. Ddoddunam began as a travel blogger two years into his Shinhan job. He found it rewarding to see his followers respond to his content, most thanking him for travel tips on spotting the best vacation hotels and making the most of mileage programmes for flights.
Being a successful travel blogger on Naver for a year led Ddoddunam to launch his YouTube channel in 2018. Hi.
