SAN FRANCISCO , Oct. 24, 2024 /PRNewswire/ -- Introducing I 🖤 Me, a new collaboration and campaign from Scandinavian skincare brand, OLE HENRIKSEN , and global Fashion Designer, Anine Bing . Founded on loving yourself and your skin, OLE HENRIKSEN taps Anine Bing , once again, to unveil a limited-edition Pout Preserve Peptide Lip Treatment with the philosophy of self-love, and how it speaks volumes in beauty.
OLE HENRIKSEN , the iconic Scandinavian skincare brand known for its dedication to bringing joy + results in every bottle, will further their message with a new co-developed product alongside designer Anine Bing . Announced as OLE HENRIKSEN 's global Scandi Brand Advisor in December 2023 , Bing brings her distinctive style to this collaboration with the launch of a limited-edition Pout Preserve Peptide Lip Treatment, featuring their first Glimmer formula shade, called I 🖤 ME. The campaign celebrates the shared Scandinavian heritage and mutual commitment to self-love between OLE HENRIKSEN and Anine Bing .
The partnership will kick off with a new shade of the viral Pout Preserve Peptide Lip Treatment in a mauve-pink tint, Strawberry Sorbet flavor, and feature a glimmering finish. The new Pout Preserve in I 🖤 ME is designed to inspire moments of self-love. "We're beyond excited to continue our partnership with Anine Bing through our first-ever Pout Preserve collaboration, I 🖤 Me," said Rachel Berg , VP of Global Marketing at OLE HENRIKSEN .
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