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Under the same sky, two suns cannot coexist. Typically, the top spot belongs to the one that survives the fierce competition. This is true in all fields, but especially so in the automotive industry.

It's like a sport where many competitors vie for a single medal. Not only countries but also a considerable number of car models compete. Even within the same family, rivalries can emerge, as seen with Kia and Hyundai, represented by the K8 and the Grandeur.



In fact, Kia has never surpassed the Grandeur's dominance. Neither the K7 nor the recently discontinued K8 managed to do so. The Grandeur has a long-standing history and is regarded as a symbol of 'success' in Korea, making it unlikely to relinquish its throne easily.

Nevertheless, Kia is keenly eyeing the Grandeur’s position with the K8, now challenging it once again through a bold transformation. Is This a Facelift? The New K8 Completely Changes Its Style When I first encountered the New K8, my impression was simply one word: "bold." Literally.

Generally, a facelift model only slightly alters its appearance. However, Kia took a different approach. They redesigned the K8 to the extent that it feels like a new generation.

Particularly in the front appearance, it’s so different that one could hardly find traces of the previous K8. The front adopts Kia's latest family design. A light pattern is added to the line that runs across the body, seamlessly connecting with Kia's new design language, the Star Map Signature Lighting.

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